Current Product
The Good Mood Drink
The first product that we developed was the ayoka Good Mood Drink.
The Good Mood Drink is a functional beverage that contains a complex of ingredients that support the human body in the production of the neurotransmitters Serotonin and Dopmaine - otherwise also known as the "happiness hormones".
The first cans were sold in the fall of 2019 and the product was introduced into retail in late Summer of 2020.
Since then over 500k cans have been put into circulation and a 5-figure amount of cans are sold each month.
Quick Facts
Type: Good Mood Drink/Functional Drink
Size: 250ml Slim can, packed in cases of 24 and 6 packs
Sugar: 7g on 100ml
Caffeine: 30mg on 100 ml
Vegan: Yes
Shelf life: 24 Months after bottling
Production: Austria
Average retail price: 1,49 €
The Good Mood Ingredient Complex
The list of ingredients that contribute to the mood boosting properties of our products are:
5-HTP (From Griffonia Simplicifolia Extract)
Plant Extract/Amino Acid
5-HTP (5-hydroxy-tryptophane) is the direct chemical precursor to the neurotransmitter Serotinin. It is not a body foreign substance and occurs naturally in the seeds of the African Black Bean (Griffonia Simplicoflia). Unlike Serotonin itself - 5-HTP can cross the blood-brain-barrier after which the body naturally converts the 5-HTP into Serotonin.
The production of serotonin follows this pathway: L-Tryptophane --> 5-Hydroxy-Tryptophane (5-HTP) --> Serotonin (5-HT or 5-Hydroxy-Tryptamine)
Read more literature on 5-HTP on: https://examine.com/supplements/5-htp/#research-breakdown
Green Tea Extract
Plant Extract
Green Tea is one of the most powerful and widely used super foods in the world. It is known and proven to have relaxing properties on the brain by altering the brain waves. It is great in cobination with natural caffeine as it supports its postive attributes and counter acts its negative side effects. Additionally the polyphenols in Green Tea also assist in the production of Serotonin as they increase the enzymes necessary in the serotonin synthesis.
Guarana Extract
Plant Extract
Guarana is used as natural source of caffeine. Currently 100ml of the ayoka Good Mood Drink contains 30mg of natural caffeine. Caffeine is probably the worlds most used drug and mood enhancer. What distinguishes caffiene sourced from caffeine used in conventional products, such as energy drinks, is that guarana also contains other active ingredients that evens out the reception of caffeine making the energy spike not as "sudden" as with caffeine alone.
Read more literature on Guarana on: https://examine.com/supplements/guarana/
L-Tyrosine
Amino Acid
L-Tyrosine is the based substance in the human bodies natural syntheis of dopamine. An increased amount of L-Tyrosine is associated with higher levels of dopamine reserves in the brain. Studies conducted by the US Army suggest that the administration of L-Tyrosine has postive impact on cognitve functioning.
The production of dopamine follows this pathway: L-Tyrosine--> L-DOPA --> Dopamine
Read more literature on L-Tyrosine on: https://examine.com/supplements/l-tyrosine/
L-Tryptophane
Amino Acid
L-Tryptophane is the precursor from 5-HTP. Although it is less potent than 5-HTP it is the main ingredient in all conventional food items that are said to have a postive effect on the mood such as chocolate, nuts, cheese and more.
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